The mistakes organizations make when they appoint product owners

Since beginning with Scrum in 2008, I have noticed that organizations make the same mistakes selecting Product Owners. Maybe we all have to make these mistakes before we get better. Like a teenager growing up refusing to listen to their parents, having to make their own mistakes.

Without further ado, here are common mistakes that I see repeated over and over:

• The unwilling Product Owner
• The busy Product Owner
• The Two-headed Product Owner